The idea behind this eBook was to create an interactive tool that young girls could use to get into the modeling industry and carve out a successful career.
It focuses on fact that modeling is a business. And to be successful in that business you need to know the basics. And when I refer to basics I don’t mean clothes.
Models have the potential to earn a massive amount of money at a young age, but often spend it, leaving them uneducated and broke when their career is over. Simple things like negotiating commission, paying tax and a savings plan are never even discussed.
That’s where Beauty & the Brain comes into play. It’s a tool wrapped up in a fairytale style language to keep users engaged and entertained. Inside is a list of reputable agencies, the functionality to email them, advice on health, beauty and how to set good business practices in place.
The goal is to empower young models to make the most of a hard industry and set themselves up for life.
The book itself is supported by a microsite with the ability to purchase the book from either Amazon Kindle, or iTunes. There is also a Facebook page that addresses issues relevant to the idea of modeling as a business.