Google Pop-up Book
Google Australia had a story to tell. They needed a business-to-business communication that demonstrated, in the real world execution, how impressive they’re advertising tools offering were. In collaboration with Sydney paper artist Benja, we created a pop up book that spoke to each section of Google’s advertising offering.

Challenge
Many small businesses are still afraid of digital advertising. So how does the world’s biggest digital advertising company reach people afraid of advertising?
Solution
Take Google offline.
To demonstrate the possibilities of digital advertising to people who don’t believe in it, we took the best parts about Google and turned them into paper, with leading paper engineer Benja Harney.
‘The Web & How to Make it Pop’ introduced small businesses to Google in a way never before seen and made the online world feel simple, not impossible.
Results
People fell in love with the magic of the book with 20% of recipients booking an appointment with the Google Sales team and 56% of respondents opting in to receive marketing from Google, allowing them to be nurtured for a further appointment.

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