I’m a results driven senior copywriter and content lead with a reputation for building effective and engaging work. I pride myself on inspiring my team to create work that resonates with customers, as well as delivering positive business results. Nurturing talent through collaboration is where I thrive.
I’ve worked at many of Australia’s most renowned agencies, giving me the ability to work under high pressure situations, as well as freelancing where I learnt the skill of quickly adapting to any tone of voice. I’m confident working across all aspects of branding from creative strategy to socials and everything above and below the line.
I've always found that most business challenges can be solved with innovative, strategic creative thinking that makes a genuine, human connection. I have almost superhero organisational powers when it comes to ensuring deadlines are met and workloads are managed.
Along my career journey, thanks to the amazing teams I have collaborated with, my work has been awarded both locally and internationally over 100 times. For me, however, the greatest reward is creating work that brings about change. I’ve convinced 60% of problem gamblers to seek help, raised tickets sales for trips home by 15%, created an orchestra that captivated over 40 countries across the world and created a viral campaign for a dictionary that was covered by over 750 news outlets without any media spend.
I believe every brand has a unique voice and an opportunity to use that voice to create a meaningful and long-lasting relationship with their customers. I love being a part of that experience every single day.
