The brief: Sell a suite of at home test kits called PROCHECK (Vitamin D, Iron, Menopause, Thrush and Urinary Tract Infections) to women who often feel self conscious about their health concerns.
The Strategy: To empower women to be in control of their own health.
The Idea: To dramatise and demonstrate how women can put their health into their own hands, literally.
The Execution: To send influencers in the comedy and health space their own identical marionette doll to talk to the product benefits and show in an unexpected way, how they are now in control.
