The Brief: Sell a dictionary to a modern world where books are becoming a thing of the past.
The Strategy: To show how language is always evolving, therefore creating a need to purchase a new dictionary.
The Idea: To create a word (through a variety of specialists) that demonstrates the evolutionary nature of language. The word 'Phubbing' was created in response to the common behaviour of ignoring someone in favour of your phone.
The Results: Covered by over 750+ news outlets, reached over 50 countries, 439 million PR impressions, $0 media spend.
Case Study
Infinite Scrolling Website
Poster 1
