The Brief: To raise awareness for the work of Australia's unpaid carers.
The Idea: To create an event where Australia's top classical artists played for 24 hours, non-stop, showing exactly how exhausting it is to care for someone 24 hours a day, every day of the year.
The Results: 6500 attendees, 40 countries watched online, coverage on 217 news outlets, trended #1 on X, 13.7 million Australians reached, 35% increased awareness.
Case Study
Care Aware website featuring the live webstream
