The Brief: Share the benefits of studying at VU while being aware that their preference period (the time when they are prioritising courses) is a stressful one.
The Strategy: To show up in a confidently supportive way.
The Idea: Inspired by the whimsy of Wes Anderson, we created a series of content films that talk to diversity, the unique benefits of studying at VU and the course offerings. Most importantly we gave our students a voice, reinforcing our positioning of being student centric.
Online Films
Social First Posts/YouTube Ads