The Brief: Encourage kids who have left home to visit their parents in the country more often.
The Strategy: To recruit the parents to do the talking for us, and harness the power of guilt.
The Idea: To create a completely new ticketing system, a bespoke pre-paid ticket that was sent via parents to their children to remind them to come home.
The Results:15% increase in ticket sales, 120,000 extra trips home and the Cannes Grand Prix Award for Effectiveness.
Case Study
Outdoor
Radio - 'Found out on Facebook'
Guilt Trip Launch Online Film
Art of the Guilt Trip - Online Film - "Dead"
Art of the Guilt Trip - Online Film - "Falling Apart"
Art of the Guilt Trip - Online Film - "Late Night Call"
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Radio - 'Mates'