The brief: As an accountancy software program, the brief was to have a presence at the end of the financial year and own that social space for small businesses.
The Strategy: Xero users have more time to focus on their business or the things they love.
The Idea: To engage a variety of micro and macro influencers who were small business owners themselves, meaning they could relate to the benefit on a personal level. Our brief was to tell the story of how Xero have given them more time, but allowing them the space to put their creative stamp on it.
